Video is a means to an end. It cannot be the end goal. Yet, it must propel your company, your mission, your product forward. It’s a delicate balance - videos must be great, but they cannot be distracting. Let us explain.
There are a lot of good ways to promote your company and to make your brand memorable. Good marketing involves maximizing the effectiveness of each medium (photography, web, radio, video, etc) for your company.